Sutrisni, Sutrisni (2005) PENGEMBANGAN KONSEP JASA PERBANKAN PADA PT. BANK BPD JATENG CABANG KARANGANYAR BERBASIS KEINGINAN KONSUMEN. Thesis thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This research aims to find the influence of the marketing stimuli banking services factors toward customer’s satisfaction in PT. Bank BPD Jateng Karanganyar Branch. This research uses seven marketing stimuli of bank, which consist of product, price, place, promotion, people, physical evidence, and process. The population of this research are all consumer of PT. Bank BPD Jateng Karanganyar Branch. The sample which used are 100 respondent using purposive sampling technique. The questionaires were used to measure the seven marketing stimuli of bank and customer’s satisfaction. Logistic regression analysis with binary scaled-dependent variable is used to determine influence of marketing stimuli banking services factors on the customer’s satisfaction . Assumption from this research reflected in hypothesis that there is significant influences of marketing stimuli of banking services factors (product, price, place, promotion, people, physical evidence, and process) on the customer’s satisfaction. The result of the logistic regression analysis with binary scaled indicated that there was a positive and significant influences of the product, price, place, people, and physical evidence on the satisfaction of the depositor but promotion and process are not significant. The result known that contribution which given by place variables toward customer satisfaction are bigger than another variables.
| Item Type: | Karya ilmiah (Thesis) |
|---|---|
| Uncontrolled Keywords: | jasa perbankan, keinginan konsumen |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Pasca Sarjana > Magister Manajemen |
| Depositing User: | Musyarofah Siti |
| Date Deposited: | 12 May 2010 08:53 |
| Last Modified: | 15 Nov 2010 08:07 |
| URI: | http://eprints.ums.ac.id/id/eprint/6947 |
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