Marketing Jasa Pendidikan di MI Muhammadiyah Program Khusus Kartasura

Harahab, Nasrul and -, Prof. Dr. Sutama, M.Pd. (2018) Marketing Jasa Pendidikan di MI Muhammadiyah Program Khusus Kartasura. Thesis thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Marketing education services is an important thing to know and run by basic education institutions. The community needs an initial information before they decide to choose an educational institution. To find out the initial information it is necessary to have marketing education services. The purpose of this study was to describe the marketing of program services, process marketing services, and marketing services for educational achievements at the Muhammadiyah MI Special Program in Kartasura. The type of this research is qualitative, where research data collected in the form of words, images and not numbers. Data collection techniques in this study used interview, observation and documentation techniques. Based on the research, there are several marketing strategies for education services at the Muhammadiyah MI Special Program in Kartasura in marketing programs, processes and achievements, namely through Product strategy, Price, Promotion, Place, People, Physical evidence, Process and Positioning, Differentiation, Branding (PDB).

Item Type:	Karya ilmiah (Thesis)
Uncontrolled Keywords:	marketing, education
Subjects:	L Education > LC Special aspects of education
Divisions:	Fakultas Pasca Sarjana > Magister Administrasi Pendidikan
Depositing User:	Nasrul Harahab
Date Deposited:	15 Nov 2018 04:01
Last Modified:	15 Nov 2018 04:01
URI:	http://eprints.ums.ac.id/id/eprint/69158

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