Pengaruh Kualitas Pelayanan, Harga, Promosi, Dan Citra Merek terhadap Kepuasan Konsumen Saudaraku Tour & Travel Umroh Haji di Malang

Bahaswan, Muhammad Rifqi and , Dra. Wuryaningsih DL, MM (2018) Pengaruh Kualitas Pelayanan, Harga, Promosi, Dan Citra Merek terhadap Kepuasan Konsumen Saudaraku Tour & Travel Umroh Haji di Malang. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Analysis of this research about the influence of service quality, price, promotion, and brand image to customer satisfaction. Study conducted on Saudaraku Tour & Travel Umrah Haj in Malang. Samples taken in the study were 100 respondents who became customers of Saudaraku Tour & Travel Umroh Haji in Malang. Analytical methods used are multiple linear regression analysis, validity and reliability test. Based on the results of the analysis found it can be explained that the quality of service, price, promotion and brand image has a positive and significant impact on customer satisfaction. In the model formed variable quality of service, price, promotion and brand image able to explain variable satisfaction of consumer equal to 36,9%.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Quality of Service, Price, Promotion, Brand Image, Consumer Satisfaction
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD RIFQI BAHASWAN
Date Deposited:	14 Nov 2018 04:54
Last Modified:	14 Nov 2018 04:54
URI:	http://eprints.ums.ac.id/id/eprint/68949

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