Pengaruh Kualitas Pelayanan Dan Customer Relationship Marketing (CRM) Terhadap Loyalitas Pelanggan Di KSPPS BMT Tumang Cabang Cepogo

Disa Wahyu Saputri, Rika and -, prof. bambang Setiaji and -, Imronudin, S.E., M.Si., Ph.D (2018) Pengaruh Kualitas Pelayanan Dan Customer Relationship Marketing (CRM) Terhadap Loyalitas Pelanggan Di KSPPS BMT Tumang Cabang Cepogo. Thesis thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine and analyze the effect of service quality and customer relationship marketing on customer loyalty in the KSPPS BMT Tumang Cepogo Branch. The data used are primary data obtained from the answers of 110 respondents with Purposive Sampling method. The test equipment used is the Multiple Linear Regrei Analysis, t test, f test, to record the effect of service quality variables and customer relationship marketing on customer loyalty. The results of the study concluded that the variables of service quality and customer relationship marketing had a positive and significant effect on customer loyalty.

Item Type:	Karya ilmiah (Thesis)
Uncontrolled Keywords:	service quality, customer relationship marketing, customer loyalty
Subjects:	H Social Sciences > HC Economic History and Conditions H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Pasca Sarjana > Magister Manajemen
Depositing User:	RIKA DISA WAHYU S
Date Deposited:	14 Nov 2018 04:14
Last Modified:	14 Nov 2018 04:14
URI:	http://eprints.ums.ac.id/id/eprint/68723

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