Pengaruh Kualitas Produk Dan Citra Merek Terhadap Minat Beli Barang Bekas di Pasar Klitikan Notoharjo

Safi'i, Wahyu and , Jati Waskito, SE, MSi (2018) Pengaruh Kualitas Produk Dan Citra Merek Terhadap Minat Beli Barang Bekas di Pasar Klitikan Notoharjo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to find out whether product quality and brand image have an influence on buying interest. This research took place in the Notoharjo clit market. The population in this study was the buyer of used goods in the Notoharjo market, which was 80 buyers. Samples are taken using prposive sampling technique, sampling with certain considerations. Data collection techniques use questionnaires and literature studies. Data analysis techniques used are multiple linear regression analysis, t test, F test, R2 test. The results of this study indicate a relationship between variables: 1) Product quality has a positive and significant effect on buying interest. 2) Brand image has positive and significant influence on buying interest. 3) product quality and brand image together have a positive and significant impact on buying interest. The test of the coefficient of determination from buying interest is influenced by product quality variables and brand image, and the model has escaped the results of classical assumptions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	product quality, brand image, buying interest
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	WAHYU SAFI'I
Date Deposited:	12 Nov 2018 07:19
Last Modified:	12 Nov 2018 07:20
URI:	http://eprints.ums.ac.id/id/eprint/68703

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