Pengaruh Bauran Promosi Terhadap Volume Penjualan Mobil Toyota Kijang Di Nasmoco Solo Baru

Musyalli, Muhammad Rifqi and , Drs. Wiyadi, MM, Ph.D (2018) Pengaruh Bauran Promosi Terhadap Volume Penjualan Mobil Toyota Kijang Di Nasmoco Solo Baru. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this research is to analyze and prove empirically the influence of advertising on sales volume. Analyze and prove empirically the effect of sales promotion on sales volume. Analyze and prove empirically the effect of personal selling on sales volume. While data and data sources are quarterly data from 2010 to 2017, namely the cost of print advertising, brochures and advertising boards, prizes, exhibitions, cashback and sales results. Based on the results of this study, advertising variables have no significant effect on sales volume. Means that the first hypothesis is not proven true, meaning that the higher the advertising costs, the higher the results achieved. Sales promotion variables have a significant effect on sales volume. Means the second hypothesis is proven to be true. meaning that the higher the value of each sales promotion on sales volume, the higher the sales volume. Personal selling variables have a significant effect on sales volume. Means the third hypothesis is proven true, meaning that the higher the cost of personal selling, the higher the results achieved. Variations in changes in sales volume in this study can be explained by the variables of Advertising, Sales Promotion, and Personal Selling by 40.1%. While the remaining 59.9% is explained by other variables

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Advertising, Sales Promotion, Personal Selling and Sales Volume
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD RIFQI MUSYALLI
Date Deposited:	09 Nov 2018 03:47
Last Modified:	09 Nov 2018 03:49
URI:	http://eprints.ums.ac.id/id/eprint/68501

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