Analisis Pengaruh Store Atmosphere Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Konsumen (Kasus Pada Restoran Kepiting Mas Agus Balekambang)

Kahar, Nurani and , Kussudyarsana, SE, M.Si, Ph.D (2018) Analisis Pengaruh Store Atmosphere Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Konsumen (Kasus Pada Restoran Kepiting Mas Agus Balekambang). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to analyze the influence of store atmosphere against the interest of the consumer to buy birthday at restaurant crab balekambang. Menganalisi the influence of the quality of service of interest to buy consumers on anniversary of restaurant crab balekambang. The population in this research is the Crab Restaurant customers Mas Agus. The technique of sampling in this research is Purposive Sample technique while the sample in this research as much as 100 respondents. Based on the results of this research show that the store atmosphere effect significantly to purchase interest and quality of service significantly to influential interests buy while the test results are simultaneously known magnitude value Fhitung > Ftabel that collectively and simultaneously variables store atmosphere and service quality affects the variables of interest.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Store Atmosphere, Service Quality and Interest Repurchase consumers.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NURANI KAHAR
Date Deposited:	07 Nov 2018 10:00
Last Modified:	07 Nov 2018 10:00
URI:	http://eprints.ums.ac.id/id/eprint/68358

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