Analisis Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Sepeda Motor Honda di Surakarta

Pambudi, Ananto Agung and , Ihwan Susila, S.E.,M.Si.,Ph.D (2018) Analisis Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Sepeda Motor Honda di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of product quality and brand image on purchasing decisions. The sample in this study were respondents who bought Honda motorcycles in Surakarta with a total of 130 respondents. Data analysis with multiple linear regression. The results of this study are hypothesis testing stating that product quality and brand image have a significant influence on purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	product quality, brand image and purchasing decisions
Subjects:	H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANANTO AGUNG PAMBUDI
Date Deposited:	31 Oct 2018 02:23
Last Modified:	31 Oct 2018 02:23
URI:	http://eprints.ums.ac.id/id/eprint/67792

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