Analisis Pengaruh Faktor Kebudayaan, Gaya Hidup, dan Kelas Sosial terhadap Keputusan Pembelian Konsumen Batik di Pusat Grosir Solo (PGS)

Prabancono, Ari and , Nur Achmad, S.E., M.Si., (2018) Analisis Pengaruh Faktor Kebudayaan, Gaya Hidup, dan Kelas Sosial terhadap Keputusan Pembelian Konsumen Batik di Pusat Grosir Solo (PGS). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this research is to know the influence of culture factor, lifestyle and social class on consumer purchasing decision of batik at solo wholesale center (PGS). This study also aims to determine jointly the influence of the three independent variables to the dependent variable. The type of research is quantitative research, with a sample of 100 respondents. Sampling using convinience-purposive sampling technique. Techniques of collecting research data through questionnaires with Likert scale. Data analysis methods used were validity test, reliability test, classical assumption test, and multiple linier regression analysis test. The results show that both partially and simultaneously the variables influencing culture, lifestyle and social class have positive and significant influence on purchasing decision. In the determinant coefficient (R²), the result of 0.797 means that culture factor (X1), lifestyle (X2), and social class (X3) can explain the purchase decision variable (Y) of 0.797 or 79.7%, and the rest can be explained variable other outside the research model.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	cultural factors, lifestyle, social class and purchasing decisions.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ARI PRABANCONO
Date Deposited:	29 Oct 2018 10:50
Last Modified:	29 Oct 2018 10:50
URI:	http://eprints.ums.ac.id/id/eprint/67745

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