Aryanti, Venti Kurnia and -, Sidiq Setyawan, M.I.Kom (2018) Difusi Inovasi Rumah Baca Teratai(Studi Deskriptif Kualitatif Rumah Baca Teratai Sebagai Pemberdayaan Masyarakat di Kampung Dadapsari, Kelurahan Sangkrah, Kota Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The establishment of Rumah Baca Teratai is a manifestation of new innovations triggered by ordinary citizens who can now be said to be an innovators. The innovation of the establishment of Rumah Baca Teratai aims to improve the image of Dadapsari Village in the eyes of the wider society and also empower them, especially teenagers who were once identical with black areas or vulnerable through the works and activities carried out. This research was conducted to find out how the diffusion of innovation process of Rumah Baca Teratai as a society empowerment in Dadapsari, Sangkrah Village, Surakarta City. Diffusion Innovation Theory explains how the communication process spreads an innovation from time to time between members in the social system. In this study, researchers wanted to find out how the diffusion of innovation process of Rumah Baca Teratai was finally adopted by the society so as to be able to make changes and to empower them. This study uses descriptive qualitative method which aims to describe the situation or an object of research through in-depth data collection. The data collection technique in this study used in-depth interviews and also documentation while sampling technique used Snowball Sampling. Next, the researcher used data triangulation to check its validity and to present the data of the researcher using interactive data analysis method. The results of the research that related to the innovation of Rumah Baca Teratai in the society empowerment of Dadapsari, Sangkrah Village, Surakarta City shows that in delivering and adopting innovations using a separate communication channel and this research uses interpersonal communication channels and mass communication. The awareness of the people of Dadapsari Village about the importance of social change finally decided to adopt Rumah Baca Teratai innovation and succeeded in changing the image of the village of Dadapsari and was able to empower the society with the works and activities carried out through a number of stages such as the knowledge stage, persuasion stage, decision making stage, application phase and confirmation phase.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Rumah Baca Teratai, Difusi Inovasi, Pemberdayaan Masyarakat |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | VENTI KURNIA ARYANTI |
| Date Deposited: | 25 Oct 2018 08:01 |
| Last Modified: | 25 Oct 2018 08:01 |
| URI: | http://eprints.ums.ac.id/id/eprint/67727 |
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