Analisis Pengaruh Lokasi dan Kualitas Pelayanan terhadap Kepuasan Pelanggan (Studi Kasus pada Alfamart Pabelan, Kartasura 2017)

Hananto, Deny and , Drs. Sujadi, M.M (2018) Analisis Pengaruh Lokasi dan Kualitas Pelayanan terhadap Kepuasan Pelanggan (Studi Kasus pada Alfamart Pabelan, Kartasura 2017). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research is motivated by competition in retail companies now both small scale retail companies and large scale retailers expanding their markets and the need to obtain goods quickly from the wishes of the public. Alfamart is one of the retail companies that have been doing business in the retail sector for a long time, providing daily needs products, providing services that make it easy in terms of online payments and others, the purpose of this research is to analyze the influence of location (X_1) and Service Quality (X_2) to the satisfaction of Alfamart Pabelan customers. The population used in this study is Alfamat customers who came to buy at Alfamart Pabelan, the sample used in this study amounted to 100 respondents, sampling in this study using Accidental Sampling technique, the type of data in the form of primary data, while the method used in data collection using questionnaires, as well as the analysis techniques used in this study: (1) Test the quality of data instruments by testing the validity of the CFA, reliability testing with croncach alpha, and normality with Kolmogorov-Smirnov. (2) Classic Assumptions Test in the form of normality test, multicolinearity test, and heteroscedasticity test, (3) Multiple regression test, (4) Hypothesis testing, using t test, f test and determination test. The results of this study are valid which shows that: Location variables have a positive and significant effect on customer satisfaction as evidenced by the value of the t test of 9,148 with a value of 0.00 Sig or t count 9,148> t table 1,984 and the variable Service quality also has a positive effect and significant to customer satisfaction as evidenced by the t test value of 6.073 with a value of 0.00 Sig or t value of 6.073> t table 1.984.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	location, service quality, customer satisfaction
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DENY HANANTO
Date Deposited:	26 Oct 2018 01:50
Last Modified:	26 Oct 2018 01:50
URI:	http://eprints.ums.ac.id/id/eprint/67585

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