Analisis Pengaruh Promosi Penjualan, Harga dan Citra Merek terhadap Keputusan Pembelian Produk Es Krim “AICE”

Nofendhi, Viki and , Drs. Agus Muqorrobin, M.M. (2018) Analisis Pengaruh Promosi Penjualan, Harga dan Citra Merek terhadap Keputusan Pembelian Produk Es Krim “AICE”. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI-.pdf Download (585kB)
	PDF (Halaman Depan) HALAMAN DEPAN-5.pdf Download (451kB)
	PDF (Bab I) BAB I.pdf Download (202kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (156kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (267kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (274kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (131kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (87kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (333kB) | Request a copy
	PDF (Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (64kB) | Request a copy

Abstract

This research is meant to find out the influence of, Promotion, price and Brand Image to the purchasing decision. This research is associative descriptive research with quantitative approach. The sample collection has been done by using acccidental sampling and 100 customer have been selected as samples. The data collection method is done by issuing questionnaires and the data analysis method has been done by using multiple linear regressions analysis. In order to find out the customer decision, it can be done by measuring the variables i.e. promotion, price and Brand Imag. The results showed that Price and Brand Image to influence the purchasing decision. Meanwhile, Promotion do not affect the purchasing decision.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	purchasing decision, Promotion, price, Brand Image
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	VIKI NOFENDHI
Date Deposited:	10 Oct 2018 03:21
Last Modified:	10 Oct 2018 03:21
URI:	http://eprints.ums.ac.id/id/eprint/67387

Actions (login required)

View Item