Adopsi E-Commerce Pada UMKM Tembaga Di Boyolali

Khasanah, Aulia Uswatun and , Ikhwan Susila, Ph.D (2018) Adopsi E-Commerce Pada UMKM Tembaga Di Boyolali. Thesis thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to explore the process of e-commerce adoption by UMKM. This type of research is a qualitative research. Data collection is done through indepth interview with the owner of copper MSME in Boyolali. The results show that the e-commerce adoption process is divided into the initiation phase, decision phase and outcomes phase. The environment is very important in the process of e-commerce adoption. Individual desires and knowledge about e-commerce adoption are still low. Factors that become the main attraction to adopt e-commerce are marketing factor, service and consumer trust, while the obstacle factor to adopt e-commerce is the limited of human resource and the less perceived benefit.

Item Type:	Karya ilmiah (Thesis)
Uncontrolled Keywords:	Adoption of technology, e-commerce, SMEs
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory
Divisions:	Fakultas Pasca Sarjana > Magister Manajemen
Depositing User:	AULIA UWATUN KHASANAH
Date Deposited:	15 Aug 2018 09:02
Last Modified:	15 Aug 2018 09:05
URI:	http://eprints.ums.ac.id/id/eprint/66748

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