Analisis Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Loyalitas Pelanggan (Studi Empiris Pada Pelanggan ditoko Central Gordyn Sragen)

Apriani, Bety Retno and , Soepatini, SE., M. Si., Ph. D, (2018) Analisis Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Loyalitas Pelanggan (Studi Empiris Pada Pelanggan ditoko Central Gordyn Sragen). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah publikasi) NASKAH PUBLIKASI1bety.pdf Download (364kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (844kB)
	PDF (Bab I) BAB I.pdf Download (68kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (159kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (238kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (270kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (126kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (189kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (269kB) | Request a copy
	PDF (Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (71kB) | Request a copy

Abstract

This study aims to determine the effect of service quality and product quality on customer loyalty (Empirical Study on Central Gordyn Sragen customer). This type of research is quantitative research and data collection methods in the study using questionnaires or questionnaires filled directly by the respondent and visited at least 2 times. Samples taken as many as 100 respondents. This research uses Non-Probability Sampling method, while the sampling technique using Purposive Sampling method. The analysis used included validity and reliability test, classical assumption test, multiple linear regression analysis, t-test, F test, and determination test (R2). The results showed that service quality and product quality had a positive effect on customer loyalty of Central Gordyn Sragen.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Service Quality, Product Quality, Customer Loyalty
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	BETY RETNO APRIANI
Date Deposited:	15 Aug 2018 04:15
Last Modified:	15 Aug 2018 04:15
URI:	http://eprints.ums.ac.id/id/eprint/66635

Actions (login required)

View Item