Strategi Komunikasi Jasa Iklan Instagram @Solofoodgram dalam Menghadapi Kompetitor

Dzulfikar, Mudyanta Yufiana and -, Edy Purwo Saputro, SE., M.Si. (2018) Strategi Komunikasi Jasa Iklan Instagram @Solofoodgram dalam Menghadapi Kompetitor. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Online advertisement is a set of information message that is promoted by using an online media. In this case, online advertisers and the media owner are directly connected to conduct the process of online advertising. There are many advantages in using online advertisement, such as its big capacity, support completed information, fast responses, easily editable, anytime publication, fast access, broad range, easily update, and support interactive features. Based on its broad advantages, plenty of entrepreneurs nowadays tend to go online media advertising. One of famous social media used is Instagram. The purpose of this study was to determine communication strategy of @solofoodgram advertising services in dealing with competitors. This research is conducted by using a descriptive method and qualitative approach, and the data is collected by using an interview technique and documentation. The main interviewee of this research is the owner of @solofoodgram official Instagram account. The respondent is carefully selected by using a purposive sampling technique with certain considerations. The data is analyzed by implementing the interactive analysis model, which interacted between the data collection, data reduction, v data presentation, and data verification. The result showed that marketing strategy of advertisement service underwent by @solofoodgram official Instagram include an education strategy, accurate data completion, and repetitive offers. For the owner, the three set of strategy above could helpfully engage the advertisers to post their ads to @solofoodgram official Instagram with certain wishes and perception. Moreover, their advertisements could be easily remembered because those are supported with an accurate data and repetitive offers.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Advertising Strategy, Instagram, Descriptive Qualitative, Online Marketing, Strategy
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	MUDYANTA YUFIANA DZULFIKAR
Date Deposited:	15 Aug 2018 07:51
Last Modified:	15 Aug 2018 07:51
URI:	http://eprints.ums.ac.id/id/eprint/66577

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