The Impact Of Satisfaction With Outcome Quality and Process Quality Toward Repurchase Intention With Shopping Habit As Moderating Variable On Online Shopping

Pujianingrum, Shima and , Ihwan Susila, S.E, M.Si, Ph.D (2018) The Impact Of Satisfaction With Outcome Quality and Process Quality Toward Repurchase Intention With Shopping Habit As Moderating Variable On Online Shopping. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah publikasi) PAPER-SHIMA PUJIANINGRUM-THE IMPACT OF SATISFACTION WITH OUTCOME QUALITY AND PROCESS QUALITY TOWARD REPURCHASE INTENTION WITH SHOPPING HABIT AS MODERATING VARIABLE ON ONLINE SHOPPING.pdf Download (739kB)
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Abstract

The purpose of this research is to test the process of establishing the repurchase intention on online shopping. Data collected through questionnaires based on samples taken as many as 263 respondents using Non Probability Sampling technique with Purposive Sampling type which is a sampling technique based on certain criteria on respondents. Data analysis technique in this research is Hierarchical Regression Analysis. The results showed that shopping habits moderate positively between satisfaction with the quality of outcomes and quality of the process on the repurchase intention on online shopping in Surakarta.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Shopping Habit , Satisfaction with Outcome Quality, Satisfaction with Process Quality, Repurchase Intention, Online Shopping.
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SHIMA PUJIANINGRUM
Date Deposited:	11 Aug 2018 03:22
Last Modified:	11 Aug 2018 03:22
URI:	http://eprints.ums.ac.id/id/eprint/65886

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