Analisis Pengaruh Gaya Hidup, Nilai Alami Manusia, Harga dan Kelompok Acuan Terhadap Keputusan Pembelian Air Minum Isi Ulang (Studi Kasus Di Kecamatan Selogiri)

Wiguna, Jordhi Sapta and -, Nur Achmad, SE. MSI (2018) Analisis Pengaruh Gaya Hidup, Nilai Alami Manusia, Harga dan Kelompok Acuan Terhadap Keputusan Pembelian Air Minum Isi Ulang (Studi Kasus Di Kecamatan Selogiri). Skripsi thesis, Univeritas Muhammadiyah Surakarta.

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Abstract

The purpose of this research is to know the influence of lifestyle, human nature value, price and reference group to decision of purchasing refill drinking water in selogiri sub-district. This study also aims to determine jointly the influence of the three independent variables to the dependent variable. The type of research is quantitative research, with a sample of 100 respondents. Sampling using convinience-purposive sampling technique. Techniques of collecting research data through questionnaires with Likert scale. Data analysis methods used were validity test, reliability test, classical assumption test, and multiple linier regression analysis test. The results show that both partially and simultaneously variable lifestyle influences, human natural values, price and reference groups have a positive and significant influence on purchasing decisions. In the determinant coefficient (R²), the result is 0,904 meaning that the lifestyle influences variable (X1), human nature (X2), human nature (X3) and human nature (X4) are able to explain customer satisfaction variable (Y) equal to 0,904 or 90,4%, and the rest can be explained other variable which is not in the model.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	lifestyle influences, human nature, price and reference groups and purchasing decisions.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	JORDHI SAPTA WIGUNA
Date Deposited:	11 Aug 2018 04:39
Last Modified:	11 Aug 2018 04:39
URI:	http://eprints.ums.ac.id/id/eprint/65731

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