Analisis Perbedaan Gender terhadap Pembelian Impulsif (Studi Pembelian Impulsif di Distro ROWN Surakarta)

Mahindra, Rangga and , Dr. Anton Setyawan, SE, M.Si (2018) Analisis Perbedaan Gender terhadap Pembelian Impulsif (Studi Pembelian Impulsif di Distro ROWN Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze how big the effect of gender differences on impulsive purchases on consumers ROWN distro. Population in this research is consumer Row Surrey edition December 2017 and sample in this research is consumer of ROWN Surakarta using sample 100 counters, Based on the result of research, there is influence of gender difference to impulsive buying at consumer of Surakarta Ristro Distro (sig. 0.000). Impulsive purchases of women are higher than impulsive purchases made by men

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Gender and Impulsive Purchase.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RANGGA MAHINDRA
Date Deposited:	09 Aug 2018 07:21
Last Modified:	09 Aug 2018 07:21
URI:	http://eprints.ums.ac.id/id/eprint/65655

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