Pengaruh Kepercayaan, Promosi dan Word Of Mouth Terhadap Keputusan Pembelian pada Konsumen oslo batik surakarta

Adikumoro, Damar Panji and , Nur Achmad, SE. MSI (2018) Pengaruh Kepercayaan, Promosi dan Word Of Mouth Terhadap Keputusan Pembelian pada Konsumen oslo batik surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is to determine the influence of trust, promotion and word of mouth on purchasing decisions at consumers Oslo Batik Surakarta. This study also aims to determine jointly the influence of the three independent variables to the dependent variable. The type of research is quantitative research, with a sample of 100 respondents. Sampling using convinience-purposive sampling technique. Techniques of collecting research data through questionnaires with Likert scale. Data analysis methods used were validity test, reliability test, classical assumption test, and multiple linier regression analysis test. The results show that both partially and simultaneously the variables of trust, promotion and word of mouth have a positive and significant effect on purchasing decisions. In the determinant coefficient (R²), the result is 0.629 means that the trust variable (X1), promotion (X2), and word of mouth (X3) are able to explain customer satisfaction variable (Y) of 0.629 or 62.9%, and the rest can be explained other variables which is not in the model.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	trust, promotion and word of mouth and purchase decision.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DAMAR PANJI ADI KUMORO
Date Deposited:	11 Aug 2018 06:22
Last Modified:	11 Aug 2018 06:22
URI:	http://eprints.ums.ac.id/id/eprint/65575

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