Pengaruh Kualitas Layanan Terhadap Kepuasan Konsumen dalam Membentuk Loyalitas Pelanggan pada Rumah Teh Ndoro Donker Kemuning Karanganyar

, Yennita and , Dr. Muzakar Isa, SE.,M.Si (2018) Pengaruh Kualitas Layanan Terhadap Kepuasan Konsumen dalam Membentuk Loyalitas Pelanggan pada Rumah Teh Ndoro Donker Kemuning Karanganyar. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Analysis of this research about analyzing service quality to customer satisfaction in forming customer loyalty. The study was conducted at the Rumah Teh Ndoro Donker Kemuning Karanganyar. Samples taken in the study were 99 respondents who had been customers of Tea House Ndoro Donker Kemuning Karanganyar. The analysis method used is multiple hierarki regression analysis, validity test, and reliability test. Based on the results of the analysis found it can be explained that the direct service quality has a positive and significant impact on customer satisfaction and indirectly the quality of service significantly influence customer loyalty through customer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	quality of service, customer satisfaction, customer loyalty
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	YENNITA
Date Deposited:	07 Aug 2018 02:16
Last Modified:	07 Aug 2018 02:16
URI:	http://eprints.ums.ac.id/id/eprint/65291

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