Factors Influencing Education Purchase Intention: The Application of Theory of Planned Behavior (TPB) on Choosing Nature School

Cahyaningrum, Mutiara and , Soepatini, SE, MSi, Ph.D (2018) Factors Influencing Education Purchase Intention: The Application of Theory of Planned Behavior (TPB) on Choosing Nature School. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study is applying the Theory of Planned Behavior as a theoretical framework with aim of choosing nature school in Solo and Sukoharjo, Indonesia. Data are collected through questionnaire. The sample size of this research is 40 respondents, establishing validity through pearson-product moment. Non-probability convenience sampling is used for taking the sample. This study uses multiple regression analysis to identify the factors choosing nature school intention. The multiple regression analysis results indicate that all factors have positive and significant influence on choosing nature school intention. The results of the research showed: 1) There is no a significant and positve impact between attitude and intention to choosing nature school.; 2) There is no a significant and positve impact between subjective norm and intention to choosing nature school; 3) There is a significant and positve impact between perceived behavioral control and intention to choosing nature school. This is evidenced by F value of 10,638 with the significant value of 0,000. Keywords: Attitude, Subjective Norm, Perceived Behavioral Control, Nature School, Intention, Consumer Behavior

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Attitude, Subjective Norm, Perceived Behavioral Control, Nature School, Intention, Consumer Behavior
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUTIARA CAHYANINGRUM
Date Deposited:	03 Aug 2018 02:37
Last Modified:	03 Aug 2018 02:37
URI:	http://eprints.ums.ac.id/id/eprint/64873

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