Kepuasan Dan Loyalitas Konsumen Pada Online Shopping Produk Fashion

Lestari, Dian and , Dr. Anton Agus Setyawan, S.E., M.Si (2018) Kepuasan Dan Loyalitas Konsumen Pada Online Shopping Produk Fashion. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study to know, analyze, and prove the influence of consumer satisfaction on cunsumer loyalty online shopping fashion products. Population in this research is customer from online shopping of fashion product which is in Surakarta especially UMS campus environment, with sample caunted 150 respondent and sampling method which is purposive sampling that is sample determination technique with certain consideration. Analyzer used is simple linier regression analysis, t test, F test, and coefficient determination test (R^2). The result ot t test that is obtained is that consumer satisfaction has positive and significant effect to consumer loyalty so hypopothesis 1 (H1) accepted. The result of model accuracy test (F test) is there is influence between consumer satisfaction variable to consumer loyalty variable. Coefficient of determination value (R^2) of 0,623 this means the ability of independent variables in explaining the variation of the dependent variable is 62, 3 % while the remaining 37,7 % is explained by other independent variables outside research model.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Loyalitas Konsumen, Kepuasan, dan Online Shopping
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DIAN LESTARI
Date Deposited:	04 Jul 2018 08:49
Last Modified:	04 Jul 2018 08:49
URI:	http://eprints.ums.ac.id/id/eprint/63046

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