Analisa Pengaruh Pencantuman Merek, Kemasan, Label Halal Terhadap Keputusan Pembelian Pada Produk Makanan Cepat Saji Waralaba Internasional Dengan Minat Beli Sebagai Variabel Mediasi

Sudrajat, Anjang and , Muhammad Sholahuddin, S.E. M.Si. (2018) Analisa Pengaruh Pencantuman Merek, Kemasan, Label Halal Terhadap Keputusan Pembelian Pada Produk Makanan Cepat Saji Waralaba Internasional Dengan Minat Beli Sebagai Variabel Mediasi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The analysis of this study on the effects of packaging, halal labels and brands on purchasing decisions mediated by buying interest. Studies conducted on Fast Food International Franchise Consumers. Samples taken in the study were 100 respondents who became fast food customers International Franchise. The analysis method used is multiple linear regression analysis, validity and reliability test. Based on the results of the analysis found it can be explained that directly packaging, halal label, the brand has a positive and significant influence on buying interest while indirectly also packaging, halal label, and brand have a significant effect on purchasing decisions mediated by buying interest .

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Key words: Packaging, Halal Label, Brand, Purchase Intention, Purchase Decision
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ANJANG SUDRAJAT
Date Deposited: 16 Apr 2018 04:03
Last Modified: 16 Apr 2018 04:05
URI: http://eprints.ums.ac.id/id/eprint/62285

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