Strategi Pengembangan Taman Satwa Taru Jurug dengan Pendekatan Business Model Canvas

Syafira, Rinda Rizky and , Mila Faila Sufa ST.,MT (2018) Strategi Pengembangan Taman Satwa Taru Jurug dengan Pendekatan Business Model Canvas. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Taman Satwa Taru Jurug (TSTJ) is the right alternative place to be visited in the middle of chaotic Solo and surroundings that is better in development. TSTJ as a zoo is a potential tourist attraction in Solo. The purpose of this research is to get a new business model by increasing business added value throught formulated development strategy. The business values are created with Business Model Canvas (BMC) approach and analyzed using SWOT. The results of this research shows the business position is in quadrant I with the IFAS’s value 0,32 and EFAS’s value 1,13 with the results support the growth. So to get a better business model, TSTJ implement SO strategy, one of them is forming a team has focus on information technology work. So, on Key Resources block of BMC there is IT device as addition point.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	BMC, bussiness model, SWOT, TSTJ
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	RINDA RIZKY SYAFIRA
Date Deposited:	16 Apr 2018 03:34
Last Modified:	16 Apr 2018 03:34
URI:	http://eprints.ums.ac.id/id/eprint/62238

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