Pengelolaan SDM dan Pemaksimalan Terhadap Etos Kerja dan Produktifitas Kerja Pada UMKM Kabupaten Sukoharjo

Effendi, Yusman and , Dra. Mabruroh, MM. (2018) Pengelolaan SDM dan Pemaksimalan Terhadap Etos Kerja dan Produktifitas Kerja Pada UMKM Kabupaten Sukoharjo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aim to know influence of price, promotion, packaging and service quality to the level of sales at consumer of UD. Bambu Murni Magetan East Java. This Research use approach of associative by spread the questioner. Population and sample which is used in this research is consumer of UD. Bambu Murni Magetan East Java, with convenience sampling as its intake technique. Hypothesis examination in this research use analyzer validity test, reliabilities test, classic assumption test, doubled linear regression, F test, t test, and coefficient of determinacy (R2). Result of the research indicate that there is influence of price to the level of sales. There is influence of promotion to the level of sales. There is influence of packaging to the level of sales. There is influence of service quality to the level of sales. There are influences of price, promotion, packaging and service quality to the level of sales. Result of the examination coefficient of determinacy (R2) indicating they are price, promotion, packaging and service quality can explain variability the level of sales.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Price, Promotion, Packaging, Service Quality and the Level of Sales
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	YUSMAN EFFENDI
Date Deposited:	11 Apr 2018 03:34
Last Modified:	11 Apr 2018 03:34
URI:	http://eprints.ums.ac.id/id/eprint/61911

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