Islam, Ulfah Nurul and , Rina Sari Kusuma, M.I.Kom (2018) Impression Management Pejabat Publik Dalam Media Sosial Analisis Isi Kualitatif Deskriptif Pengelolaan Kesan Walikota Bandung Ridwan Kamil Melalui Unggahan Foto dan Video dalam Akun Instagram @ridwankamil. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Impression Management commonly used by the people today, especially through in social media like in Instagram. Instagram has an appeal for impression management because it includes hastag and like features. This impression management can use by anyone, including public official Ridwan Kamil as the mayor of Bandung city. Because he is the most active public official who using social media. This study was conducted to analyze impression management through social media Instagram @ridwankamil. Qualitative descriptive analysis content method used to analyzing 77 post on Ridwan Kamil’s Instagram account. It was uploaded in 100 days in his early reigh as a mayor, because at that time was the most perfect time to do impression management. The study found that Ridwan Kamil use all the tactics by Jones & Pittman (1982) of impression management, but not for the actions in that tactics. The most used tactics are Ingratiation and Self Promotion, because these tactics are the best combination to make him look attractive, kind, intelligent, and competent as a mayor of Bandung city.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Impression management, Ridwan Kamil, Instagram, content analysis |
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | ULFAH NURUL ISLAM |
| Date Deposited: | 11 Apr 2018 01:02 |
| Last Modified: | 11 Apr 2018 01:02 |
| URI: | http://eprints.ums.ac.id/id/eprint/61835 |
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