Abdulah, Arif Tio Buqi and , Sidiq Setyawan, M.I.Kom (2018) Adopsi Teknologi Digital Audio Workstation Dengan Pendekatan Difusi Inovasi (Studi Deskriptif Kualitatif Tentang Adopsi Teknologi Rekaman Digital Pada Studio Rekaman Di Kota Solo). Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](http://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
Final Naskah PUBLIKASI.pdf Download (2MB) |
|
PDF (Pernyataan Publikasi Ilmiah)
SURAT PERNYATAAN PUBLIKASI ILMIAH.pdf Restricted to Repository staff only Download (4MB) | Request a copy |
Abstract
Digital recording technology is a product of innovation from the previous form which has analogous system. The move from analog to digital system is an innovation, which in this case is particularly the recording field. This study aims to find a clear explanation of the process of division on digital recording by using qualitative descriptive approach. This study uses innovation diffusion theory. The focus of communication research is constructed on how individuals adopt a new innovation. This research is a type of qualitative research. The qualitative study is used to present an explanation of how a symptom or communication reality occurs. Researcher used purposive sampling technique in determining informant. The researcher took samples of commercial studio owners in Solo city. Data collection techniques through in-depth interview as primary. For data validation, researcher used technique triangulation. The results of this study indicate that ease of operation and maintenance is a relative advantage which not possessed in previous technologies. In addition, the technology that is integrated with this computer is sufficient and meet the needs of users. The Adopter category in this study used mass and interpersonal communication channels to find information related to the benefits and use of this technology. Early adopters used mass communication channels more while the late adopters, they used interpersonal communication more. The process of adoption of innovation in this research includes knowledge, persuasion, decision, implementation and confirmation. The adoption process went well and fits the stage.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Recording Studio, Innovation Diffusion, Communication Technology. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | ARIF TIO BUQI ABDULAH |
| Date Deposited: | 07 Apr 2018 08:29 |
| Last Modified: | 07 Apr 2018 08:29 |
| URI: | http://eprints.ums.ac.id/id/eprint/61459 |
Actions (login required)
 |
View Item |
