Strategi Media Relations Aziza Syariah Hotel Solo (Studi Deskriptif Kualitatif Tentang Strategi Media Relations Dalam Branding Aziza Syariah Hotel Solo)

Oktafia Kusniran, Beti Ayu and , Drs. Joko Sutarso, S.E, M.Si. (2018) Strategi Media Relations Aziza Syariah Hotel Solo (Studi Deskriptif Kualitatif Tentang Strategi Media Relations Dalam Branding Aziza Syariah Hotel Solo). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to know the use of strategy media relations which used Public Relations Aziza Syariah Hotel Solo in branding. The type of this research is descriptive qualitative. The technique of sampling using purposive sampling is Public Relations Aziza Syariah Hotel Solo. The techniques of collecting data using by interviews, observation and documentation. The technique of analysis data in this study using technique of analysis data from Miles and Huberman is interactive model. The results showed that Public Relations Aziza Syariah Hotel Solo in conducting branding aims to attract consumers with Islamic hotel based service and facilities. Branding activities conducted public relations using media with press releases, through talk shows in television and radio. The obstacle that occurs in the implementation of media relations is time constraints, especially in the implementation of talk shows, so the public relations should reinforce branding through press release.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: media relations strategy, branding, public relations, hotel syariah
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User: BETI AYU OKTAFIA KUSNIRAN
Date Deposited: 05 Apr 2018 10:45
Last Modified: 19 Feb 2019 07:03
URI: http://eprints.ums.ac.id/id/eprint/61233

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