Ramadhan, Galang Akbar and , Drs. Farid Wajdi, MM., Ph.D (2018) Pengaruh Lokasi, Kualitas Pelayanan Dan Harga Dalam Melakukan Keputusan Pembelian Produk Pada Pasar Modern Goro Assalam Di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The research study to analyzis the location has an influence on product purchasing decisions Modern Market Goro Assalam in Surakarta. To analyzis the quality of service has an influence on product purchasing decision Modern Market Goro Assalam in Surakarta. To analyzis the price has an influence on product purchasing decision Modern Market Goro Assalam in Surakarta. The population in this study were all buyers in Goro Assalam Modern Market and the samples used in this study were 100 employees (respondents) whereas the sampling technique used was random sampling with simple random sample selection method giving equal opportunity which is not limited to each elements of the population. Based on the results of the study known that the location has a positive and significant influence on purchasing decisions in Goro Assalam. Quality of service has a positive and significant influence on purchase decisions in Goro Assalam. Price has a positive and significant influence on purchasing decisions in Goro Assalam. Based on the test results are known together location variables (X1), service quality (X2) and price (X3) have a significant effect on purchasing decisions. The result of analysis is adjusted Rsquare (R2) equal to 0,510, it means variation of change of decision variable of purchasing can be explained by location variable (X1), service quality (X2) and price (X3) equal to 51,0%. While the rest of 49.0% is explained by other variables outside the model.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Location, Price, Service Quality and Purchase Decision |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | GALANG AKBAR RAMADHAN |
| Date Deposited: | 21 Mar 2018 07:13 |
| Last Modified: | 21 Mar 2018 07:15 |
| URI: | http://eprints.ums.ac.id/id/eprint/60733 |
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