Sasmito, Erna and , Budi Santoso, M.Si (2018) Aktivitas Public Relation dalam Menjalankan Media Relation (Studi Deskriptif Kualitatif Pada Bagian Public Relation Hartono Lifestyle Mall). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Public Relation is the part of management that handles external and internal communication in the company and plays public relations function in forming a positive image, suppress the negative news circulating in the community in order to increase public trust. This research was a qualitative research that aimed to find out how Public Relation Activities in playing its role as media relations at Hartono Lifestyle Mall. Media relations or media relations were selected because the media had a very wide range and people can find almost all aspects of information through media. The dissemination of information through media is increasing with high credibility, because the media is considered objective in publicity. Data collection techniques were conducted by interviewing to the speakers of the Public Relation Chief of Hartono Lifestyle Mall and also interviewing journalists from the local mass media. Field observations were also conducted by researchers to observe media relations activities undertaken. Researchers also used literature review to describe this research clearly. Public Relations Hartono Lifestyle Mall carried out the dissemination of information through mass media. In this study, researchers concluded that the activities of public relations at Hartono Lifestyle Mall in running media relations activities that run 5 media visit, press gathering, media releases, press interviews and press luncheon. All activities were carried out to maintain good relations with the media and both parties could get benefits equally; the media could obtain information as interesting news and the public relations could get publicity.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | public relation, media relation, public information |
| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | ERNA SASMITO |
| Date Deposited: | 08 Feb 2018 09:30 |
| Last Modified: | 08 Feb 2018 09:30 |
| URI: | http://eprints.ums.ac.id/id/eprint/59866 |
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