Sistem Evaluasi Kepuasaan Pelanggan Go-Jek Menggunakan Metode Naive Bayes

Martiningsih, Fatimah and , Fatah Yasin Al Irsyadi, S.T., M.T. (2018) Sistem Evaluasi Kepuasaan Pelanggan Go-Jek Menggunakan Metode Naive Bayes. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The customers satisfaction is a condition where are hope, wish and customers needs are completed. The customers satisfaction very important for enterprise. It can increase their business, because it can give positive effect like the increasing of profit and positive praise for the services. Now the awareness the Go-jek’s customers for needs of services quality that will driver give is increase. Customers will compare the service will be hope and the service that the accepted. The purpose of this thesis is to classification Go-jek’s customers satisfaction. This research did to design the Go-jek’s customers satisfaction evaluation system based on web with applied the data mining technique with naïve bayes method. Naïve bayes method that applied on this research the calculate the biggest probability at variable independent that will be fixed like application, accuracy time, comfortable driving, amines and price, while the independent variables in this classification are Go-jek customers satisfaction or not. The result is a system that can help people to make evaluation to Go-jek services. So, it can be opinion for the Go-jek to increase their services.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	data mining, customers satisfaction, naïve bayes, evaluation system
Subjects:	Q Science > QA Mathematics > QA75 Electronic computers. Computer science T Technology > TN Mining engineering. Metallurgy
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Teknik Informatika
Depositing User:	FATIMAH MARTININGSIH
Date Deposited:	05 Feb 2018 01:39
Last Modified:	05 Feb 2018 01:39
URI:	http://eprints.ums.ac.id/id/eprint/59133

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