Hubungan Antara Persepsi Terhadap Penayangan Iklan Ponsel Dengan Minat Membeli

Arasanta, Rinawati and , Drs. Mohammad Amir, M.Si (2018) Hubungan Antara Persepsi Terhadap Penayangan Iklan Ponsel Dengan Minat Membeli. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

RELATIONSHIP BETWEEN THE PERCEPTION OF MOBILE PHONE ADVENTURE WITH INTEREST IN BUYING Rinawati Arasanta Rinawati_arasanta@yahoo.co.id Mohammad Amir Faculty of Psychology Muhammadiyah University of Surakarta Interest Buying consumer behavior where consumers have the desire or drive to use or consume a product. One of the factors that influence buying interest is the perception of mobile ad impressions. This study aims to determine the relationship between perceptions of mobile ad impressions with buying interest, the perception of mobile ad impressions, the level of buying interest and the effective contribution of perceptions of mobile ad impressions to buying interest. Researchers use quantitative methods to achieve the objectives of this study. Research subjects used in this study were students of Faculty of Psychology University of Muhammadiyah Surakart which amounted to 70 students. The sampling technique used is incidental Quota Non Random Sampling. The result of data analysis shows correlation value (r) equal to 0,681 with significance (p) = 0,000 (p <0,01). This shows there is a very significant positive relationship between perceptions of mobile ad impressions with buying interest. Based on the results of the analysis known that the perception of mobile phone ad impressions has an empirical rate (RE) of 84.81 and the average hypothetical (RH) of 70 which means the perception of mobile phone ad impressions research subjects are high. The buying interest variable has an empirical (RE) of 92.32 and the hypothetical (RH) rate of 75 which means that buying interest in the research subject is high. Effective contribution from persersion to mobile phone advertising 46.3% against buying interest. Keywords: perceptions of mobile ad impressions, buying interest

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	perceptions of mobile ad impressions, buying interest
Subjects:	Q Science > Q Science (General)
Divisions:	Fakultas Psikologi > Psikologi
Depositing User:	RINAWATI ARASANTA
Date Deposited:	03 Feb 2018 04:25
Last Modified:	03 Feb 2018 04:25
URI:	http://eprints.ums.ac.id/id/eprint/59071

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