Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada CV.Pria Tampan di Surakarta

Sanjaya, Iqro Wahyu and , Dr.Edi Purwo Saputro,SE.,M.Si (2017) Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada CV.Pria Tampan di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study to determine the effect of responsive, assurance tangible, empathy and reliability of customer loyalty CV. Pria Tampan in Surakarta. Population in this research is consumer of CV. Pria Tampan in Surakarta and the sample in this study as many as 100 respondents. While sampling is done by using method of purposive sampling where technique of determination of sample with certain consideration that is consumer who come and buy at outlet CV. Pria Tampan in Surakarta and consumers who have come back another time. Based on the results of the test t test obtained variable Responsive, Assurance, Tangible, Empathy and Reliability have a partial significant influence on customer loyalty. This can be proved by t count> value of t table. Based on the result of F-test, Together between Responsive, Assurance, Tangibles, Empathy and Reliability have significant influence to customer loyalty and result of determination coefficient obtained adjusted R square (R2) equal to 0,809, meaning variation of change of customer loyalty variable can be explained by Responsive, Assurance, Tangibles, Empathy and Reliability variable equal to 80,9%. While the rest of 19.1% is explained by other variables outside the model under study.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Responsive, Assurance, Tangibles, Empathy, Reliability dan Loyalitas.
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	IQRO WAHYU SANJAYA
Date Deposited:	24 Jan 2018 06:48
Last Modified:	24 Jan 2018 06:50
URI:	http://eprints.ums.ac.id/id/eprint/58508

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