Pengaruh Persepsi Kualitas, Harga, dan Islamic Branding terhadap Minat Beli Produk Kosmetik Halal

Utami, Sari and , Ahmad Mardalis, S.E., M.B.A (2017) Pengaruh Persepsi Kualitas, Harga, dan Islamic Branding terhadap Minat Beli Produk Kosmetik Halal. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research is intended to analyze the influence of islamic branding, price, and perceived quality towards purchase intention halal cosmetic product. The population who become the object of this research is the student who use cosmetic products of Faculty of Economic adn Business of Muhammadiyah University of Surakarta. The sample are 200 students by using convenience sampling. The analysis method us in this research is double regression analysis method. The result of this research based on the partian hypotesis test (test t) indicates that the perceived quality variable and the islamic branding variable are significantly influence the purchase intention, meanwhile the price variable does not. The result of determination ceofficient test (R2) got R square around 0,756. It shows that the purcase intention the product can be explained from islamic branding, price, and perceived quality variable for around 75,6%, meanwhile for around 57,2% can be explained by other factors other than the variables explained.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	islamic branding, persepsi kualitas, harga, minat beli
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SARI UTAMI
Date Deposited:	15 Jan 2018 03:50
Last Modified:	15 Jan 2018 03:50
URI:	http://eprints.ums.ac.id/id/eprint/58060

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