Wisnu Saputra, Maulana and , Yanti Haryanti, S.Pd., M. A. (2017) Representasi Maskulinitas dalam Iklan Pond’s Men (Analisis Semiotika Roland Barthes Terhadap Representasi Maskulinitas). Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](http://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
NaskahPublikasi Maulana.pdf Download (936kB) |
|
PDF (Surat Pernyataan Publikasi Ilmiah)
PERNYATAAN PUBLIKASI ILMIAH Maulana.pdf Restricted to Repository staff only Download (62kB) | Request a copy |
Abstract
This research is determined to know the meaning of denotation, connotation and myth or ideology in television advertising POND'S Men edition # Men who are drawing masculine. The method used in this research is semiotic analysis method to reveal the meaning of advertisement implied. Semiotic analysis used in this research is semiotik analysis Roland Barthes which see the meaning of denotation, connotation and myth. The results of this study indicate that the existence of the meaning of deenotasi, connotation, and myth or ideology in ad pond's Men edition #lelakimasakini. The result comes from the dominant mark in recording the scene taken with the specified criteria. In the Rio Dewanto version, there are three meanings of denotation, three connotations, and three myths. In the ad version Keenan Pearce is depicted in the three meanings of denotation, three connotations and three myths or ideologies and the Marshall Literature version describes three meanings of denotation, three connotations and three myths or ideologies. The final or male form is the physical form of someone who tends to metrosexual, the wishes of women, successful smart leaders, a person, creative mind and hobbies.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | denotation, connotation, masculinity, myth, semiotic |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | MAULANA WISNU SAPUTRA |
| Date Deposited: | 05 Jan 2018 07:23 |
| Last Modified: | 05 Jan 2018 07:25 |
| URI: | http://eprints.ums.ac.id/id/eprint/57952 |
Actions (login required)
 |
View Item |
