Nissa, Fairuz Shalicha Khairun and , Agus Triyono, M.Si (2017) Strategi Komunikasi Pemasaran Terpadu Bella Quarta (Studi Deskriptif Kualitatif Kegiatan Strategi Komunikasi Pemasaran Terpadu untuk mempertahankan Loyalitas pada Pelanggan). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Business competition is increasingly rapidly, demanding the business people must have a good strategy and appropriate, in order to survive and win the market. In running a business today the urgency of having a strategy to win business competition is high because everything seems to grow so fast that it is very easy to fall behind. Competitors seem to be always coming from all directions, while big companies can always change marketing strategies that change consumer behavior in the market. Similarly, in the world of fashion, especially solo. Apparently young and new designers in solo city in particular, challenged the fashion businessman, like Bella Quarta. Running a unique communication strategy and unlike other entrepreneurs, is perceived by Bella Quarta as a good strategy to maintain consumer confidence. One of them is to utilize the skills of the difable as workers in the fashion world, either as a tailor, designer clothes, to involve them in the fashion show model as a form of actualization of their work. In integrated marketing communications, there are four important things that are commonly known 4P (price, place, product, promotion). Specific things to be studied in this research is about the product, and how Bella Quarta strategy in competing with competitors to produce the design with the workers difable.Dengan provide the power kreaktifitas or strength to understand the product to be marketed, is expected to provide added value to sales, and by employing difable, the real hope is human resources and social and economic value added. The method used in this study is descriptive qualitative method that provides an overview of the data associated with the resulting product, as well as integrated marketing communication strategy used Bella Quarta with difable skills to maintain customer loyalty. Keywords : bussines, integrated marketing communiacations,promotions
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | bisnis, strategi komunikasi pemasaran terpadu, promosi |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | FAIRUZ SHALICHA KHAIRUN NISSA |
| Date Deposited: | 05 Jan 2018 06:34 |
| Last Modified: | 05 Jan 2018 06:34 |
| URI: | http://eprints.ums.ac.id/id/eprint/57941 |
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