Khoirul Ariza, Muhammad and , Drs. Budi Santoso, M.Si (2017) Strategi Komunikasi Pemasaran Terpadu Objek Wisata Air Desa Ponggok sebagai Desa Wisata Mandiri di Klaten(Studi Deskriptif Kualitatif Penerapan Konsep Komunikasi Pemasaran Terpadu Objek Wisata Air Desa Ponggok Sebagai Desa Wisata Mandiri). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Tourism have an important role of economic development a locality. One of tourist destinations which at present is many people were interested in by travelers is tourist village. The changes that have occurred caused a profits to of social, culture and economy of local community. Hamlet is a village voice of the angels who live in limited but then turned into a tourist destination that be managed in a slick and caused a either positive which is certainly will have an influence directly in the village community the voice of the. This research was conducted to obtain the application of the concept of the communications strategy marketing at tourist village voice of the. A method of in this research descriptive methods have largely qualitative making observations and an interview in depth. The results of the study which has been carried out produce that tourist village ponggok apply a strategy of marketing communications, integrated by means of advertising, personal selling, sales promotion, direct marketing and public relations as efforts to make ponggok villages into tourist village. The communications strategy marketing among others focus on image has, a natural attraction, community support and the advancement of information technology.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Marketing Communications, Integrated Marketing Communications. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | khoirul ariza |
| Date Deposited: | 19 Dec 2017 04:23 |
| Last Modified: | 19 Dec 2017 04:23 |
| URI: | http://eprints.ums.ac.id/id/eprint/57750 |
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