Prasanti, Dina and , Budi Santoso, M.Si (2017) Pola Komunikasi Organisasi Dalam Mempertahankan Loyalitas Anggota(Studi Deskriptif Kualitatif Pola Komunikasi Organisasi Dalam Mempertahankan Loyalitas Anggota Komunitas (MOTTUL) Motor Tua Lawas Sragen. Diploma thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Communication is the process by which communicators convey a message to the communicant to get mutual understanding, which takes place directly or through the media. This study aims to determine the pattern of communication that MOTTUL community does in maintaining the loyalty of its members. This research uses qualitative descriptive research method. The primary data source in this research is Bp. Ade Sutrisno as founder of MOTTUL community. Mas Pungky who served as Chairman of 1 MOTTUL and Mas Teguh who served as Chairman of 2 MOTTUL, mas sigit who served as public relations and two members of Mas Erwin and Mas Among as well as Articles of Association and Major Household Motorcycle Lawas Sragen. Data collection techniques in research is using interview and observation techniques. In qualitative research used abstractive inductive logic. The results of research on the pattern of organizational communication in maintaining the loyalty of MOTTUL Sragen community members is the flow of messages conducted in communicating among members, the flow of messages in the form of communication down the message received by the founder or chairman in the form of invitations and short messages, forwarded to the public relations MOTTUL Sragen , Then disseminated by the publicist to all members of MOTTUL Sragen simultaneously. The message may contain an invitation to the Sragen MOTTUL community event itself, or an invitation hosted by another community expecting the presence of the Sragen MOTTUL community. Keywords: communication patterns, organization, loyalty
| Item Type: | Karya ilmiah (Diploma) |
|---|---|
| Uncontrolled Keywords: | communication patterns, organization, loyalty |
| Subjects: | H Social Sciences > HE Transportation and Communications Q Science > Q Science (General) |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | DINA PRASANTI |
| Date Deposited: | 08 Nov 2017 09:24 |
| Last Modified: | 13 Feb 2018 01:47 |
| URI: | http://eprints.ums.ac.id/id/eprint/57365 |
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