Pengaruh Pengalaman Merek Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Dan Niat Pembelian Kembali Pada Matahari Departemen Store Di Surakarta (Studi Empiris Mahasiswa FEB UMS)

Sulistyawati, Dewi and , Ihwan Susila,SE,.M.Si,.Ph.D (2017) Pengaruh Pengalaman Merek Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Dan Niat Pembelian Kembali Pada Matahari Departemen Store Di Surakarta (Studi Empiris Mahasiswa FEB UMS). Skripsi thesis, Universitas Muhammadiyah Surakarta.

BACA FULLTEXT
[img] PDF (NASKAH PUBLIKASI)
NASKAH PUBLIKASI.pdf
Download (839kB)
[img] PDF (HALAMAN DEPAN)
HALAMAN DEPAN.pdf
Download (833kB)
[img] PDF (BAB I)
BAB I.pdf
Download (173kB)
[img] PDF (BAB II)
BAB II.pdf
Restricted to Repository staff only
Download (252kB)
[img] PDF (BAB III)
BAB III.pdf
Restricted to Repository staff only
Download (489kB)
[img] PDF (BAB IV)
BAB IV.pdf
Restricted to Repository staff only
Download (480kB)
[img] PDF (BAB V)
BAB V.pdf
Restricted to Repository staff only
Download (60kB)
[img] PDF (DAFTAR PUSTAKA)
DAFTAR PUSTAKA.pdf
Download (93kB)
[img] PDF (LAMPIRAN)
LAMPIRAN.pdf
Restricted to Repository staff only
Download (446kB)
[img] PDF (PERNYATAAN PUBLIKASI)
SURAT PERNYATAAN NASKAH PUBLIKASI.pdf
Restricted to Repository staff only
Download (179kB)

Abstract

This study aims to analyze the relationship between brand experience and service quality to customer satisfaction and analyze the relationship between brand dyeing, service quality and customer satisfaction with repurchase intention. Based on the results of this study is expected to be used as a consideration in luring consumers intention to buy back and maintain the brand experience that has been selected by consumers and maintain the quality of service and satisfaction provided by the company to meet customer expectations. Hypothesis testing in this research using multiple linear regression analysis with t test, F test and coefficient of determination (R2). The population of this study is a student of Faculty of Economics and Business Muhamadiyah University of Surakarta. The sample in this research is 100 students of Faculty of Economics and Business Muhamadiyah University of Surakarta. Based on the results of the study note that the brand experience has a significant effect on customer satisfaction Matahari Department Store, so H1 accepted. Service quality significantly affects customer satisfaction of Matahari Department Store, so H2 is accepted. The brand experience has a significant effect on repurchase intentions on Matahari Department Store customers, so H3 is accepted. Service quality significantly affects the repurchase intention to Matahari Department Store customers, so H4 is accepted. Customer satisfaction significantly affects the repurchase intention to Matahari Department Store customers, so H5 is accepted.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: brand experience, service quality, customer satisfaction, purchase intentions
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: DEWI SULISTYAWATI
Date Deposited: 07 Nov 2017 08:59
Last Modified: 07 Nov 2017 08:59
URI: http://eprints.ums.ac.id/id/eprint/57126

Actions (login required)

View Item View Item
UMS ETD-db is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.