Suci Rachmawati, Wulan and , Drs. Moechammad Nasir, MM. (2017) Analisis Faktor yang Mempengaruhi Keputusan Ibu Rumah Tangga dalam Pembelian Minyak Goreng Bimoli di Kelurahan Kadireso Kabupaten Boyolali. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This research is located in Kadireso Village, Boyolali District with the title "Analysis of Factors Affecting Decision of Housewife in Purchasing of Bimoli Edible Oil in Kadireso Sub-District, Boyolali District" The problem in this research is whether the level of family income, price level, and consumer tastes have influence on purchasing Bimoli cooking oil in Kadireso sub-district, Boyolali regency. The purpose of this study is to examine the level of family income, price level, and consumer tastes have an influence on the purchase of Bimoli cooking oil in Kadireso sub-district, Boyolali regency.Hypothesis in this research is family income level, price level, and consumer tastes partially and together have a significant effect on decision making purchases of Bimoli cooking oil in Kadireso Village, Boyolali District Analyzer used in this research is multiple linear regression analysis with SPSS computer tool. The result shows that Y = 15,697 + 0,097X1 + 0,393X2 + 0,264X3. Variable X2 (price level) which most influence to variable Y (decision making in purchase of Bimoli cooking oil) with regression coefficient of 0,393 or 39,3%. The value of t count on variable X1 is 3,078, t value of variable X2 is 3,115, and t value on variable X3 is 3,887; this means greater than t table at α = 0.05 is 1.645, then Ho is rejected and Hi is accepted. This means that family income levels have a significant effect on decision making Bimoli cooking oil, the price level has a significant influence on decision making Bimoli cooking oil, and consumer tastes have an influence on decision making in the purchase of Bimoli cooking oil. F count> F table at α = 0.05 is 2.704, then Ho is rejected and Hi is accepted, then this means the variable of income, price and consumer appetite together leads to consumer purchase decision of Bimoli cooking oil. The value of the coefficient of determination (R2) of 0.635 This means that 63.5% of variations in consumer purchasing decisions can be explained by variations of independent variables, namely the level of income, price, and consumer tastes; while the remaining 36.5% is explained by other variables outside the model.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Family Income Rate, Price Level, Consumer Appetite, and Purchase Decision |
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | WULAN SUCI RACHMAWATI |
| Date Deposited: | 06 Nov 2017 08:12 |
| Last Modified: | 06 Nov 2017 08:12 |
| URI: | http://eprints.ums.ac.id/id/eprint/56913 |
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