Puspitasari, Reny and , Sidiq Setyawan, M.I.Kom (2017) Difusi Inovasi E-paper Solopos (Studi Deskriptif Kualitatif Adopsi Tekonologi E-paper Solopos Dengan Pendekatan Teori Difusi Inovasi). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
E paper is a portable technology which is same as pdf in a internet. Solopos E paper has a purpose to give public needs of information fastly and easy to access. This research is explain about how Solopos e paper spreaded as a innovator with diffusion of innovation disclosure theory. Diffusion of innovation is a theory that study process of spreading and process adopting in society for the present of new innovation. The Author of this research also want to know how far the spreading of sloops e paper and adopting level of society. This research uses a qualitative methods to explain phenomena deeply by collecting data. The Author also use primary data which is interview and second data which is collecing of documents. This research not also use deeply interview to collect data, but also use snowball sampling technique. However, to make datas valid, author use triangulate data method and interactive technique to present data. The result of this research comes in mass media communication form and inter personal communication. However, Solopos as a innovator uses more mass media channels because Solopos is a market leader in solo, and many kind of media in Solopos makes Solopos can reach much more society. Next, Inter personal channel which used more by leveling of adopting under innovator because has a persuasive. Level of adopting e paper comes from Solopos newspaper costumer itself. Adopting in this research include of five steps which are knowledge, persuasion, decision, implementation, confirmation.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | E-paper, Solopos, Difussion of Innovation, Establishment, communicatoin technology |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | RENY PUSPITASARI |
| Date Deposited: | 03 Nov 2017 12:12 |
| Last Modified: | 03 Nov 2017 12:12 |
| URI: | http://eprints.ums.ac.id/id/eprint/56908 |
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