Pengaruh Harga, dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Restoran Cepat Saji KFC Solo Square

Ridho, Imam and , Dra. Chuzaimah, S.E., M.M., (2017) Pengaruh Harga, dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Restoran Cepat Saji KFC Solo Square. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Halaman Depan) HALAMAN DEPAN-128.pdf Download (536kB)
	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (467kB)
	PDF (Bab I) BAB I.pdf Download (21kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (42kB)
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (27kB)
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (47kB)
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (15kB)
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (14kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (108kB)
	PDF (Surat Pernyataan Publikasi Ilmiah) SURAT PERNYATAAN PUBLIKASI ILMIAH.pdf Restricted to Repository staff only Download (236kB)

Abstract

The purpose of this study is to find the influence price , and quality of services of the decision consumers restaurant kfc solo square. Data analysis methods this research using test instrument consisting of a test of validity , and reliability . Next use test the assumption classical consisting of the trial normality , multikolonieritas test , heteroskedastisitas test , and the autokorelasi. Latest use the hypothesis consisting of regression analysis linear multiple , test t , test f and the coefficient determination. In research is based on test t , obtained variable partial price have an significantly to customer satisfaction , and variable quality of services in partial have an significantly to customer satisfaction. Based on the results of the f about influence between the price , and quality of service for customer satisfaction , is influence significant together between the price , and quality of service for customer satisfaction. Based on test scores r2 obtained adjusted r square of 0,263 or 26,3 % , so that it can be summed up the price , and quality of services able to show variation customer satisfaction of 26,3 % the rest of 73,7 % described by other variables out the study.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Price, Service Quality,Customer Statisfaction
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	IMAM RIDHO
Date Deposited:	04 Nov 2017 07:55
Last Modified:	04 Nov 2017 07:55
URI:	http://eprints.ums.ac.id/id/eprint/56650

Actions (login required)

View Item