Pengaruh Atribut Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Steak Moen Moen Solo Grand Mall

Dian Perdana, Muhammad Nafi and , Dr. Anton Agus Setiawan, S.E., M.Si. (2017) Pengaruh Atribut Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Steak Moen Moen Solo Grand Mall. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is to analyze the effect of product attributes and quality of service to customer satisfaction at Steak Moen Moen Solo Grand Mall. This type of research is a quantitative research. Sample of this research is consumer in Solo Solo Mall foodcourt 100 people with technique of sampling non probability sampling with perposive sampling. Methods of data collection using questionnaires. Based on calculation result from t test, f test show variable of product attribute and quality of waiter together have significant influence to consumer satisfaction Coefficient of Determination R2 obtained result equal to 0,375 which mean variable of Product Attribute and Service Quality simultaneously explain variable of Consumer Satisfaction equal to 37, 5%, the remaining 62.5% is explained by other variables outside the model.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Attribute, Service Quality, Consumer Satisfaction
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD NAFI DIAN PERDANA
Date Deposited:	27 Oct 2017 03:08
Last Modified:	27 Oct 2017 03:08
URI:	http://eprints.ums.ac.id/id/eprint/56574

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