Pengaruh Garansi Produk Dan Citra Merek Terhadap Keputusan Pembelian Smartphone Di Kota Solo

Setiaji, Gunawan and , Kussudyarsana, S.E., M.S.i (2017) Pengaruh Garansi Produk Dan Citra Merek Terhadap Keputusan Pembelian Smartphone Di Kota Solo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The main objective of this research was to determine the influence of product guarantee on purchasing decision and determine the brand image on purchasing decision. The type of this research is survey method research by using questionnaire. The sampling totaling 100 consumers. Analysis of the data in this study using multiple linear regression analysis. To analyze the data using SPSS program for windows release 15.1, showed tha t product guarantee has a significant influence on purchasing decision and brand image.has a significant influence on purchasing decison..

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Guarantee, Brand Image, Purchasing Decision
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	GUNAWAN SETIAJI
Date Deposited:	26 Oct 2017 06:30
Last Modified:	26 Oct 2017 06:30
URI:	http://eprints.ums.ac.id/id/eprint/56518

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