Puri, Riyan Mega and , Soepatini, S.E., M.Si., Ph.D (2017) The Effect of Brand Image on Customer Satisfaction and Customer Loyalty For Wardah Local Cosmetic (Wardah Cosmetic). Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](http://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (SURAT PERNYATAAN PUBLIKASI)
SURAT PERNYATAAN PUBLIKASI.PDF Restricted to Repository staff only Download (539kB) |
|
PDF (PUBLICATION)
PUBLICATION.pdf Download (840kB) |
Abstract
The objective of this study is to examine the effect of brand image on customer satisfaction and customer loyalty for wardah local cosmetic (Wardah Cosmetic). Toachieve this objective, the research elaborates three specific variables. The data was collected using fully-structured questionnaires. Non probability sampling technique with purposive sampling technique was used to collect the data and it covered 100 respondents. The statistical package for socialsciences (SPSS 16.0) was used to analyze the data. To test the hypothesis, path analysis was used. The result imply that marketing manager should focus on the brand image to win the customer satisfaction in order to make the customer loyal about their product and service.It is recommended that Wardah Product shouldconsider implementing various strategies for improving the quality of the product, to maintaining customer satisfaction and customer loyalty. Key words: Brand Image, Customer Satisfaction, Customer Loyalty, Wardah Cosmetic
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Brand Image, Customer Satisfaction, Customer Loyalty, Wardah Cosmetic |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | RIYAN MEGA PURI |
| Date Deposited: | 14 Sep 2017 07:43 |
| Last Modified: | 14 Sep 2017 07:43 |
| URI: | http://eprints.ums.ac.id/id/eprint/55965 |
Actions (login required)
 |
View Item |
