The Influence Online Word Of Mouth Communications On Tourist’s Attitude Toward Nature Destinations And Travel Intention A Case In Baron Beach At Yogyakarta

Salsabila, Afny and , Soepatini, Ph.D (2017) The Influence Online Word Of Mouth Communications On Tourist’s Attitude Toward Nature Destinations And Travel Intention A Case In Baron Beach At Yogyakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is to examine the influence among online word of mouth communication, tourist attitudes toward destination, and travel intention. Data was collected using questionnaire based survey of 12 questions and distributed to 100 respondents from students Universitas Muhammadiyah Surakarta. This study uses path analysis to identify the factors mediating. This path analysis results indicates that all factors have positive and significant influence on each variables. The findings showed: 1) there is significant and positive impact relationship between word of mouth communications on tourist attitude. 2) There is significant and positive impact relationship betweenword of mouth communications on travel intention. 3) There is significant and positive impactrelationship betweentourist attitudes on travel intention. This study also confirms there is intervening variable has ability to mediate the independent variable and dependent variable. Attitude toward destination has ability to mediate travel intention and word of mouth communications.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Online word of mouth communication, tourist’s attitudes, travel intention
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: AFNY SALSABILA
Date Deposited: 16 Aug 2017 04:33
Last Modified: 16 Aug 2017 04:33
URI: http://eprints.ums.ac.id/id/eprint/55663

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