PENGARUH KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOP (Studi Kuantitatif di Kalangan Siswi Kelas XI IPS 3 SMA Negeri 4 Surakarta melalui online shop di Instagram)

Kusumawardani, Anindita Endah and , Drs. Joko Sutarso, M.Si (2017) PENGARUH KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOP (Studi Kuantitatif di Kalangan Siswi Kelas XI IPS 3 SMA Negeri 4 Surakarta melalui online shop di Instagram). Skripsi thesis, Universitas Muhammadiyah Surakarta.

BACA FULLTEXT
[img] PDF (Naskah Publikasi)
ANINDITA ENDAH K_L100090159.pdf
Download (421kB)
[img] PDF (Surat Pernyataan)
2017-08-11 12-12-19_2864.jpg
Restricted to Repository staff only
Download (2MB)

Abstract

This study aims to determine whether there is influence of trust class XI IPS 3 SMA Negeri 4 Surakarta on purchasing decisions through the online shop on Instagram. The results of this study showed a significant difference to the results of research Based on a simple linear regression showed that the variables of trust (X) has tcount> ttable, ie 11.082> 2.851 with a significance level of 0.000. This means that Ho refused and H1 accepted. That is, that there is a positive and significant influence between the increase in confidence (X) of the Purchase Decision Online (Y). Based on the results of the hypothesis means that Ho refused and H1 accepted. Fhitung calculation results obtained by value Fhitung 0.000 8.470 with a significance of less than 0.05 and Ftabel at 3.9082. F value of 8.470> 3.9082. The results of this study mean confidence variable (X) jointly influence on purchase decisions online (Y). The result of the calculation of the coefficient of determination (R2) to demonstrate the value of R2 = 0.738 means that confidence (X) can explain the purchase decision online (Y) 73.8 percent The remaining 26.2 percent is influenced by other variables not included in this model.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Keywords: trust, decision poembelian, online shop
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User: ANINDITA ENDAH KUSUMAWARDANI
Date Deposited: 11 Aug 2017 08:16
Last Modified: 11 Aug 2017 08:16
URI: http://eprints.ums.ac.id/id/eprint/55273

Actions (login required)

View Item View Item
UMS ETD-db is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.