Karunia, Fajar and , Kussudyarsana, S.E., M.S.iselaku (2017) Analisis Pengaruh Inovasi Produk Dan Persepsi Konsumen Terhadap Keputusan Pembelian Konsumen Dalam Menggunakan Kartu IM3 Di Surakarta (Studi Kasus pada Konsumen yang Menggunakan Kartu Jaringan Seluler IM3 di Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The main objective of this research was to determine the influence of product innovation on consumer perception, determine the effect of product innovation on purchasing decision, determine the effectofconsumerperception on purchasing decision and determine the effect product innovation on purchasing decision mediatedbyconsumer perception. Types of research used in the research is the asosiatif with a quantitative approach.The samplingtotaling100consumers. Analysis of the data in this study using multiple linear regression analysis, showed thatproduct innovationhas a significant influence on consumers perception. Product innovation variablehas a significant influence on purchasing decision. Consumer percpetion variablehas a significant influence on purchasing decison. The effect of product innovation on purchasing decision mediated by consumer perception has a significant influence.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Product Innovation, Consumer Perception, Purchasing Decision |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | FAJAR KARUNIA |
| Date Deposited: | 12 Aug 2017 07:09 |
| Last Modified: | 12 Aug 2017 07:09 |
| URI: | http://eprints.ums.ac.id/id/eprint/55201 |
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