The Effect Of Service Convenience Towards Customer Loyalty In Sharia Bank

Amal, Wildan Fikri and , Ihwan Susila Ph.D (2017) The Effect Of Service Convenience Towards Customer Loyalty In Sharia Bank. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

There are a lot banking system in Indonesia that expands into sharia way which based on Islamic law and the customers who start to put an interest toward this system. The author wants to examine the relationship between service convenience dimensions towards customer loyalty in sharia bank using customer satisfaction as the mediating variable. This study aims to determine whether customer satisfaction really mediating the service convenience and has significant effect on customer loyalty in sharia banks. Data were collected using questionnaire based survey consisting of 24 questions and distributed to 120 respondents from three sharia banks customers in Surakarta and Demak city. The author used quantitative method to analyze the data that obtained from questionnaire. The findings showed that decision and transaction variable are significant also can be mediated by customer satisfaction while the access and benefit variable are insignificant and cannot be mediated by customer satisfaction. Keyword: service convenience dimension, customer satisfaction, customer loyalty

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	service convenience dimension, customer satisfaction, customer loyalty
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	WILDAN FIKRI AMAL
Date Deposited:	09 Aug 2017 06:35
Last Modified:	09 Aug 2017 06:35
URI:	http://eprints.ums.ac.id/id/eprint/54946

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