Nugroho, Guntur Aditya and , Dr. Dian Purworini, S.Sos, MM (2017) Pengaruh Penggunaan Instagram Terhadap Kepuasan Tenant Mall (Studi Kuantitatif Eksplanatif Di Tp Mall Kota Solo Tahun 2016). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
In globalization era and the increasingly advanced chnology, the doer of goods business and services must be creative and can perform marketing communication strategy by utilizing this increasingly advanced technology. A player of goods and services business will not advance its business if only doing promotion through printed and electronic media. A businessman of goods and services must be able to use and manage the media campaign through the internet network. One example of using social media is through Instagram that can be downloaded for free through smarthphone because many business people of goods and services use social media Instagram as one of the new alternative as Media campaign in order to reduce the cost of promotions. Besides, their products and services they promote can be easily recognized by consumers. The purpose of this study was to determine the effect of the use of social media instagram on customer satisfaction in TP Mall in Solo in 2016. This study employed 81 tenants in the mall as a sample of research. Data analysis in this research was done by using simple linear regression analysis. Based on the results of the study, it can be concluded that the influence of the use of social media instagram on customer satisfaction mall was only an effect of 17.1% and the remaining 82.9% was influenced by other variables that do not exist in this study. Keywords: Instagram Use, Customer Satisfaction, Explanative Quantitative
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Keywords: Instagram Use Customer Satisfaction Explanative Quantitative |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | GUNTUR ADITYA NUGROHO |
| Date Deposited: | 07 Aug 2017 04:58 |
| Last Modified: | 07 Aug 2017 04:58 |
| URI: | http://eprints.ums.ac.id/id/eprint/54701 |
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